Centricity Blog

Mike Brackett explains how forward-looking data predicts COVID trends

By Centricity Media on November 17th, 2020

Bloomberg Surveillance host Francine Lacqua interviewed Centricity CEO Mike Brackett on Monday, asking him how Centricity’s data is able to predict consumer trends during the COVID-19 pandemic.  Brackett said that it’s been drastically more difficult to predict consumer trends this year during the pandemic than the same time period last year, simply because there are […]

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GMA interviews Mike Brackett on COVID-related buying patterns

By Centricity Media on November 10th, 2020

  Tuesday morning’s Good Morning America broadcast again featured Centricity CEO Mike Brackett. For the second time in the past two weeks, ABC Correspondent Will Reeve asked Mike about COVID-related buying trends.  New race to stock up as some stores bring back product limits amid rising demand for household items. @ReeveWill reports. https://t.co/dWxKbDLmvh pic.twitter.com/hunybMMzII — […]

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Meet the startup trying to help Kroger and other brick-and-mortar retailers take on Amazon with an undercover AI tool that tracks consumer demand for new products

By Business Insider on April 21st, 2020

It’s no surprise how quickly Amazon asserted its dominance over traditional retailers. Among other competitive advantages, the e-commerce behemoth is able to analyze the troves of customer data it collects through purchases or searches on its online marketplace to suggest new products to clients — a practice that could subject it to federal antitrust scrutiny. Link to Full […]

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