Meet the startup trying to help Kroger and other brick-and-mortar retailers take on Amazon with an undercover AI tool that tracks consumer demand for new products

By Business Insider on April 21st, 2020

It’s no surprise how quickly Amazon asserted its dominance over traditional retailers.

Among other competitive advantages, the e-commerce behemoth is able to analyze the troves of customer data it collects through purchases or searches on its online marketplace to suggest new products to clients — a practice that could subject it to federal antitrust scrutiny.

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